Augmented Reality (AR) is an application that blends the real world with the digital. Its main application initially for games is to make them more attractive and visually glamorized. But today it has found its root in many industries as a versatile tool/application. Here the readers are introduced to AR in general with its overview and examples, and how this technology is revolutionizing markets like education, healthcare, retail, and other development companies.
Augmented Reality is defined as a technology that adds digital information in the form of images, videos, or sound to the real world. Unlike Virtual Reality (VR) which produces an entirely fake environment, AR creates images on top of the actual environment. As Augmented Reality experiences are computer-provided, they can be seen on mobiles, tablets, AR glasses, headsets, etc.
To understand what is Augmented Reality you can consider yourself when you have used a street view service to familiarize yourself with an area you will soon visit, or an interior design service where you see how furniture will look. You used Augmented Reality to visualize those things that will happen soon. In daily life, we deal with Augmented Reality many times a day. In entertainment, there are many AR examples like the filters that change the image of a person in the photo, offline-translated games, and applications that put avatars within real space.
There are several types of AR, each with unique applications and methods of integration:
Nowadays, AR is penetrating several industries offering innovative solutions, and improving client interactions and services.
There is a great hope that AR will change the pattern of education. AR has and will revolutionize learning by making it interesting and more appealing, thus less hectic. This can help introduce 3d models of boring subjects like history, forms of life, or even the solar system and allow students to get deep into it and enjoy it visually. AR can also assist in distance learning by offering virtual classes and fact-filled learning material.
In the field of healthcare, AR is used during training as well as in the treatment of patients. Those in the medical field such as medical students and professionals, can gain experience in carrying out certain operations in a controlled and safe environment hence, build up their abilities in practicing surgery without harming patients. Through proper visualization, AR will make it easier for the patient or his/her caretaker to understand complex medical issues in a much better way. Therapies are also employing AR, for example in phobia cures and rehab activities whereby AR generates environments in which the individuals with phobia have to confront their fears gradually.
With the help of AR, the retail sector and shopping are evolving as well. AR gives a visual try-on imagination of clothing, cosmetics, or even eyewear making buyers clear if the product suits him/her. It not only enhances the level of satisfaction of the consumer but at the same time minimizes the rate of returns. AR apps when used in furniture and home décor offer the consumers an opportunity to imagine the actual appearance of the articles hence easier to make purchase decisions.
AR was first introduced in the entertainment and gaming sectors with the help of the famous game, Pokémon GO. AR delivers games that overlap with the real environment where the gamer can enjoy the game or rather go through a story. It is also applied in music concerts, shows, and other events like theme parks and museums to make them interesting to visitors.
Using AR, tourists and travelers can get detailed guides and information about the places of interest. For instance, it helps tourists get information regarding the places of interest, map navigation, or perhaps historical visualization of certain areas. That makes the exploration of new places to be informative and fun as well.
Since Augmented Reality is a truly revolutionary innovation, it is already changing the way people interact with their environment. As a result, AR is expanding the interactions with digital content in a real-world scenario and presents endless possibilities in different industries. Starting from the education and healthcare industries, through trade and tourism, AR is delivering information to people in a more convenient, interesting, and appealing way. AR is a rapidly progressing field and as technology develops, it can revolutionize the ways of living, working, and playing, thus, it is a field worth watching and investing in. It would not be wrong to think that AR will be the key to success for Innovative Development Companies in the future.
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